Beauty Brand Consultant & Strategist
After spending a decade in magazines as a beauty editor and now 5+ years as a content creator meeting and working with hundreds of brands, I bring a unique perspective that informs my work. I know what’s trending before it goes viral, which categories and products are destined to sell (and more importantly—why), and can bounce between product development and GTM strategy with ease.
Services
Product development and positioning
Messaging, naming, and product description support
Shade range and inclusivity feedback
Competitive/trend landscape reviews
Feedback on product, packaging, and claims from both a beauty expert and consumer perspective
Consulting FAQ
What kinds of brands does Kristina consult with?
Kristina works with beauty and wellness brands of all sizes, from indie start-ups looking to cut through the noise to Fortune 500 companies looking for a fresh perspective.
Do you offer one-time sessions or only long-term projects?
Both. Some clients bring Kristina in for calls, while others work with her on longer-term projects or in an ongoing advisory capacity.
Do you work with brands outside the U.S.?
Yes. Kristina works with global teams and can consult virtually with brands based anywhere.
Can you help with creator or influencer strategy?
Yes. With a background in editorial, social content, and creator partnerships, Kristina can help integrate experts, creators, and community voices into your brand strategy and campaigns.
How do we get started?
Email a brief overview of your brand, what you’re looking for help with, and your ideal timing to info@kristinarodulfo.com, and you’ll receive next steps and potential ways to work together.